Our club is partnering with Grassroot Media and the British Army on a grassroots advertising campaign, and we need your input to ensure its continuation!

You may have seen posters for the campaign dotted around in various locations at the club, either at The Stag Ground, or our ground at Digby Street.

By completing this short survey, you’ll help us demonstrate whether the campaign is being seen and enable them to make any tweaks to their messaging in their wider advertising efforts. The more people who respond, the more likely they are to continue advertising with us. It only takes a minute or so, so please find the survey link below and tell us what you think.

Survey Link: https://forms.office.com/Pages/ResponsePage.aspx?id=g63aHu-yPUiB8SxIaC9A7BBsaihzDw5LkfufYC3PJZlUNzRKWjQyRVkzM0wyOVVaRlNSSUM0TURCVC4u

If you could forward on to players in your squads for them to also complete this would be appreciated.

Why Your Feedback Matters:

Demonstrate Advertising Effectiveness: Your responses help us show the Army and other advertisers the impact of their advertising efforts at the club.

Quick and Easy: The survey takes just a minute of your time, and your honest feedback is invaluable.

Thank you in advance for participating—your feedback makes a real difference.

A little about the campaign

On Monday 4 September 2023, The British Army unveiled its latest recruitment campaign: ‘You Belong Here’ to challenge the misconceptions among the 59% of young people who do not believe they would fit in, in the British Army.

Supporting the 2023 recruitment of 16 to 34-year-olds, across Regulars, Reserves and Officers, the new campaign speaks directly to young people by showing that there is a place for them here within the British Army, and that we are always looking for people just like them.

Belonging has always been at the heart of what it means to ‘be the best’ in the Army, but new research from the Army reveals that the nature of belonging has evolved for young people. Broadening beyond camaraderie the research found that young people are now actively choosing to prioritise where and how they belong, with 88% of young people stating they believe a career that reflects their values is important.

The research also found that fewer than one in two (48%) young people believe the Army would fulfil their values. Yet it also uncovered young Brits share similar values with the Army of respect, fun, working hard and being helpful.

The four values young people share with the Army:
• Respect – treat others as you expect to be treated
• Fun – life is challenging, so it’s important to enjoy yourself
• Hard work – take control of your life and work hard for what you want
• Helpfulness – be ready to support and give help to others

Major General Tom Bewick OBE, General Officer Commanding, Army Recruiting, comments: “Every year our recruitment campaign evolves to address new challenges that create a barrier to recruitment. This year is no different. ‘You Belong Here’ seeks to dispel any doubts that young people may have about fitting in the Army by speaking to how we’re more alike than they think.

“We hope the new campaign sends the message to all aspiring recruits that they belong where their values mean something – they belong here in the British Army.”

‘You Belong Here’ is an integrated campaign across TV, cinema, radio, out-of-home (OOH), online, and social media.

The campaign creative puts potential recruits in the heart of dramatic scenarios where a first-person perspective is used, and the viewer is invited to make decisions about what to do next. For example, in the 30 second hero film titled ‘Evacuation’ viewers are immersed into a civilian evacuation during a conflict. It concludes with the viewer being tasked with a decision whether to help evacuate people to safety before the words: ‘You Belong Here’ appears on screen.

‘You Belong Here’ launches on Monday 4 September 2023. ‘Evacuation’ one of three 30 second campaign films will be available to watch on YouTube from this date.

The Army is always recruiting, and there are a wide range of roles available for both Soldiers and Officers. Search ‘Army Jobs’ to find out more or visit https://jobs.army.mod.uk/

For more information about The Army, interview requests and photography please contact the Army Communications team or the Ministry of Defence Directorate of Communications.

Thanks for reading